Trouble was started by Bari and Meredith, two women who’d found their seats at the board room table and knew that was far from enough. They were tired of hearing how far we’ve come as a society when they could see clearly how far we still have to go. They wanted to accelerate the process of equity by creating a new kind of brand, one that inspires women, supports women, funds women’s causes, and recognizes the barriers caused by intersectionality.